Educating our clients
With our MLS listing inventory being in the 9000 to 10000 range our challenge in today’s market is how to help our sellers get their houses sold.
Our first priority is to educate our sellers on what is really happening in the market place. Of course they do have an idea; although, we have to be more specific, explain the supply and demand issue. What the odds of selling are in their specific neighborhood. We have to show them our market penetration. Houses selling today are either in perfect condition or the best value, price per sq ft. Our job is to give them all the facts so they can base their decision on what is best for them in today’s market.
The seller wants to know how we find our Buyers. We have to have a clear precise plan on how we find our buyers. How you market to other agents, what internet sites are you advertising on, the exposure their house will be receiving besides placing it on MLS. They want to be kept informed on a weekly basis and want to know the comments the buyers are relaying to their agents about their house.
It’s important that we keep ourselves informed so we can give our clients the facts.
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