What every seller should know.
Be sure to communicate your goals to your agent. The work that your agent does prior to putting your house on the market is key. We understand your home is more than just a piece of property. It is your heart. At Prudential our goal is to assist you in achieving your goals. We keep your best interests at heart while keeping you informed, involved and educated. We guarantee a successful stress-free experience.
We will:
- Become familiar with your home and it’s advantages
- Do complete market research and work together to determine the best pricing strategy
- Identify a “target buyer” who will be attracted to your home’s unique features and the lifestyle it offers
- Determine the smartest marketing strategy for you
- Discuss staging techniques and advise about repairs so that your home shows at its best
- Understand the method and frequency of communication that works best for you
- Inform you of the entire selling process and what to expect
Choose an agent that is committed to providing you with that level of service. Which comes to a very important question that seller’s may ask; why do I need an agent? Aside from the fact that marketing your home properly so that you can achieve your goals, once you receive an offer, there are lots of important questions to be asked such as,
- Who are the buyers and do they have a home to sell?
- Are they financially qualified to buy your home?
- Does the closing date on the contract coordinate with when you need to move?
- Is there enough earnest money?
- Are there any contingencies?
- Are the removals of these contingencies clear and time limited?
- If there are multiple offers, how do they compare? Is the one with the highest price always the best offer?
- What are your responsibilities?
- How much will you receive at closing?
An agent can also interpret the technical language and make sure it protects you as well as negotiate in your best interest with the buyer and his agent. Negotiating is always a delicate and practiced skill.
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