Utilizing text messaging with our clients
•E-mail may be the norm, but don’t underestimate the popularity of texting and instant messaging for soon becoming a routine way to communicate with clients, field their questions and deliver the latest available information on properties.•
“One of the first things to ask when we meet new clients is if they can receive text on their phone, and if they prefer to communicate by e-mail. Texting is now standard on most cell phones, and all age groups—not just younger clients—are tapping into its convenience. Texting has emerged as a common way to correspond with clients. But when should it replace e-mail or even a phone call?
That decision should always be guided by the client. Ask how they prefer to be contacted and follow that lead. Realize too, if you don’t offer all options—texting, e-mail and phone—some clients may not want to even work with you, since all modes offer their own degree of convenience to the customer. • •Texting’s casual convenience serves in any situation where a quick and informal response is all that’s required. Quick messages always work best (you don’t want to text a 100-word response to a client’s property question!). Longer messages are left for other communication tools.•Texting’s casual convenience serves in any situation where a quick and informal response is all that’s required. Quick messages always work best (you don’t want to text a 100-word response to a client’s property question!). Longer messages are left for other communication tools.•
When you encourage others to text you, you’re implying that you’ll always be ready to respond. Think about that before you promote this option. You may want to establish hours when you’ll be available, or be able to live with the 24/7 texting consequences. •As texting continues to increase in popularity, don’t be surprised to see such texting tools popping up more, offering you another way to reach clients instantly.
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